Are you or your business losing 15% of profits every year due to lack of communication? Ow, that hurts. Deloitte and USA conducted a study several years ago about the lack of communication in organizations. The results showed poor communication skills are an expensive problem. If you answered “Yes,” this estimate is probably low; the study took place long before everyone was texting instead of talking.
LinkedIn’s Jeff Weiner is a CEO who gets it. So concretely that his description of leadership is broken down into three functions: Vision, Leadership and Communication. Read his direct quote here about communication from an article in Business Insider:
“The more people you’re responsible for, the more your words and the way you communicate those words and your body language and essentially everything you do is taken into consideration by the team,” he said. For the rest of article: http://www.businessinsider.com/linkedin-ceo-jeff-weiner-on-being-a-great-leader-2015-7
Companies are finally getting it: great communication is not a soft skill. It is essential to your profits and success. While we work in the C-Suite, a number of our clients are service professionals and entrepreneurs who taught us that the best invest in themselves and their teams. You have to know the majority of CEOs, politicians, speakers and experts in the media have been coached to speak, present and communicate. Yes, these are skills that can be learned. It starts with the desire to become an effective and engaging communicator to lead, inspire and develop business.
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“When, not if, a crisis happens, the media might be on the scene before we are.”
Crises appear in many forms: product recall, scandal, theft, chemical spills, lawsuits, sexual harassment, fraud, faulty equipment, financial ruin—the potential for crisis is limitless. Loss of life (e.g. airplane crashes, train derailments, explosions, fires, violence, natural disasters, bombings, life-threatening situations, including hostage takeover or kidnappings) are the most tragic and demand compassion.
The time to prepare for a crisis is now. An organization without a plan in the heat of a crisis will find themselves making costly mistakes. The unprepared CEO or spokesperson can project guilt, rather than confidence or compassion, because they don’t understand how to present the information or themselves to a pack of reporters and the public.
Some companies choose to ignore the media in crisis situations, a potentially damaging decision. Tell your story or your side of the story. If you don’t someone else will be talking for you.
The 5 feet and seven inch 214 pound Jean Nidetch knew she had to do something about her compulsive eating. Like many people, she had tried fad dieting and other diets without success. In 1961 a moment of truth changed her life. A neighbor asked when her baby was due. She wasn’t pregnant. The wakeup call for the overweight housewife took action. She enrolled in an obesity program offered by the New York City Board of Health. To her surprise, finally, a diet that helped produce the results she wanted.
Within weeks, the fish five times a week, Skim Milk, fruits and vegetables diet was working. She started dropping the pounds only to discover weight loss alone wasn’t enough to stop her from bingeing on her guilty pleasure. Chocolate covered marshmallow cookies. She also needed moral support to help win the weight war. A place she described, “To confess my food weakness and habits!” Inviting six overweight friends to that first meeting in her Queens living room, she soon found herself hosting overflow crowds. Friends invited friends in need of weight loss and emotional support to confess their fixations to beat the food battle.
Today, Weight Watchers International sponsors 36,000 weekly meetings helping millions of people lose millions of pounds. Her death at 91, and 72 pounds lighter, she leaves a lasting legacy of the healthy impact she made on the world, her philosophy applies to everyone with a goal. “If you want to lose weight, you will. It’s that simple.” Whatever your goals are in life, if you really want to accomplish something you will. The key words are really want. Success is the discipline to change habits. Keep Jean’s wise words in your head: “Drop the damn fork!” You will win!
Not possible, you say. UPS has done exactly that to become more profitable. Take a look at the Business & Tech section of today’s WSJ. We believe when your clients and customers understand the value and the results you will help them produce, higher fees are not a considering.
At Startegic, we have never won business because we were the least expensive company. We know how we help clients grow and reach their professional, personal and financial goals. Your fees are a reflection of the value you bring to your clients. Avoid becoming a commodity and position your fees as a reflection of the value you bring to your clients and customers.
We believe there are markets for everyone. Target delivers quality products with discounts and savings for a mass market. Tiffany clients are not usually looking for a discount in a blue box. Don’t make the mistake of delivering a Tiffany service with Target pricing. Understanding your market and their goals is key.