The headline, Communication is a Costly Drain, appeared several years ago as a result of a study conducted by Deloitte & Touche and USA Today. Poor communication was costing companies 15% of profits annually. Email had entered the mainstream of business communication. Today’s lack of communication is estimated to cost companies a staggering $37 billion.
Managers who try to manage by email, sales team who try to sell by email or leaders who say they don’t have time to communicate are the reasons forsome of the biggest financial loses today. Email serves a purpose, no doubt. In fact, we couldn’t function without it. If you want to lead, manage, engage, build rapport or make the sale, go in person or pick up phone. Face-to-face communication is the highest form, telephone second and email last.
Video is soaring in popularity for business development and brand awareness today. It helps Social Media and Website viewers get a sense of you, your style, credibility and likability to connect. Four years ago, we launched video productionwhich helped companies take advantage of my TV interviewing skills to showcase executives, entrepreneurs, professionals and their sales team. Communication is everything!
Emotional Connectivity: The entertainment industry and ad agencies get it. These industries understand and reflect the value of emotion and the creative story process more than any other business. Your pitch needs a storyline. Yes, story board it, rehearse it and deliver it with style. Forget winging or adlibbing. You will find your pitch redundant or worse yet, you’ll be asking yourself, “Why didn’t I say…?” Or,” I wish I would have said.” Ouch!
Practice these “5 Es” to enhance your pitch power and green light your next project. Remember, it is all about practicing “show biz” techniques to sell.
Expression: Are you sold on your idea? Remember, the first sale is to yourself. Your facial expression will trip you up every time if you look uncertain, vague or disconnected. Conviction shows in your face. You don’t have to say it, your audience will see it.
Stay tuned for tomorrow’s final tip!
Enthusiasm: Value voice enhances your pitch power. How many successful actors deliver their best lines in monotone? We can’t tap into your passion for your project unless we can feel, see and hear your enthusiasm. I’m not suggesting you run out and sign up for voice lessons, although many successful actors do just that. Typical rule of thumb: when it is a poignant point or excitement you are conveying, your voice needs to reflect it.
Stay tuned for tomorrow’s tip!