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Take Five with Judy

Posted on October 16, 2014 by Judy | Startegic.com, Judy@Startegic.com, 310.215.9975

Take Fivewith Judy

PRO-TIP 1:  We, the audience, can forgive a speaker for almost anything except making us feel uncomfortable for them. Anxiety translates nervousness and suggests the speaker is unprepared.

PRO-TIP 2: One of our most highly-rated and popular processes is helping our clients in improve their confidence. Keep in mind, we work with high level individuals thereby proving that confidence development is a lifelong process. Once you are in front of an audience, it is “show time!”

PRO-TIP 3: Anyone who doesn’t believe likability plays a role in success is probably not likable. Or self-aware. As a results of some client’s who are sent to us with abrasive personality issues, we know from experience learning how to develop likability can and often saves careers.

PRO-TIP 4: Talk with an audience of 1 or 1000, not at them. Another skill that can be developed with influential word choices, story development, practice and focus on how the audience listens and learns.

PRO-TIP 5: You can win audiences with this form of humor any day. Forget the jokes, they usually fall flat anyway or offend some segment of the audience. Other jokes are too “inside” for a general audiences appreciation. Look for the humor in your presentation.

Genuine Emotion Trumps Twerking

Posted on September 8, 2014 by Judy | Startegic.com, Judy@Startegic.com, 310.215.9975

John f. kennedyIn this day when everyone, with the exception of possibly your grandmother, has a need to express every unspoken thought, it is rare to feel anyone’s emotion. Look, if words were all it took to influence people, Richard Nixon might have been elected the 35th President over John F. Kennedy.

The famous, often studied, Kennedy-Nixon televised debate is legendary. Television cameras loved Mr. Kennedy. With his tan, good looks, clean shaven face, wit, along with projected cool, calm and confidence, he captured the voters’ attention. Mr. Nixon’s demeanor, by contrast, sported  a heavy 5 o’clock shadow with perspiration dripping from his face—he should have said yes to make up. This costed him the televised debate. According to the experts at the time, Mr. Nixon won the debate on the radio.

The American public related to Mr. Kennedy emotionally. This year on November 22nd will be the 51st anniversary of his death. He was remembered last year with tributes, TV specials and coverage as one of America’s most beloved Presidents. Rob Lowe, who portrayed  President Kennedy in the National  Geographic Kennedy BioPic, said it best, “He is someone I never met, but I’ve known him all my life.”

Whether the emotion is genuine excitement, passion, shock, pain or sadness, we know it when we see it. We believe it when we feel it.

Projecting the Brand Within the Brand

Posted on August 5, 2014 by Judy | Startegic.com, Judy@Startegic.com, 310.215.9975

JUDY GOLD STAR-04 - ON WHITEThe Times They Are a-Changin. Bob Dylan had it right. And nothing is changing faster than how we brand, market and build business. The B-to-B model is more about P-to-P; People to People. Organizations are seeking help to build their personal brands within the brand.

Leave it to Hollywood to jump first on projecting the personal brand image and building the brands within the brand. The project was a creative and fun client experience. In retrospect, it set the trend for us. Financial institutions, real estate agencies and law firms began asking for help.

Companies began with the same statements, “We are getting in front of potential clients, but failing to walk away with the business.” Brand name products or services with a prestigious name on the building are no longer what it takes to win. People, personality, people skills, communication and projecting the brand image are today’s strategic mindset. Indeed, Mr. Dylan, The Times They Are a-Changin.

Do you have FOMO? The Fear of Missing Out.

Posted on July 28, 2014 by Judy | Startegic.com, Judy@Startegic.com, 310.215.9975

134Who knew? I just read about this new term. And I thought those of us in the news business were the multi-taskers. Well, maybe we are just the original FOMOs. Technology and mobile devices are making multitask experts and FOMOs out of all of us. Although more common with the millennium generation who would rather text or Facebook than focus on one thing. Least of all, a challenging conversation! The question to ask, “Do we really want to be wired and connected every minute?” It is a choice.