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How Experts Handle Rejection

Posted on April 24, 2015 by Judy |,, 310.215.9975

Barbara CorcoranBarbara Corcoran is right! Stop giving time and energy to rejection. Who are these people anyway and do they matter to you and your world? Probably not! Everyone from Hollywood actors to top CEOs feels the pain of rejection. People who exude confidence lack it at one time or another and linger longer over rejection.

One of the best methods in remaining confident and handling rejection came from a 12 year old boy I was interviewing for TV news about child actors. My question to the young actor, “How do you handle it when you go on an audition and you don’t get the part?” He shrugged his shoulders and said, “I just go out there and get the next one.” Adults, let’s follow his lead.

When I first started acting in TV commercials, auditions were filled with hundreds of Judy Jernudd look alikes. Seriously. You had to face facts; only one person would be selected. It went with the territory. I am motivated in reverse. If I can learn something from it, it is a lesson not a rejection. If there is nothing to learn — I consider the source and move on. Next!

Watch Barbara Corcoran’s video here.

Take Five with Judy

Posted on October 16, 2014 by Judy |,, 310.215.9975

Take Fivewith Judy

PRO-TIP 1:  We, the audience, can forgive a speaker for almost anything except making us feel uncomfortable for them. Anxiety translates nervousness and suggests the speaker is unprepared.

PRO-TIP 2: One of our most highly-rated and popular processes is helping our clients in improve their confidence. Keep in mind, we work with high level individuals thereby proving that confidence development is a lifelong process. Once you are in front of an audience, it is “show time!”

PRO-TIP 3: Anyone who doesn’t believe likability plays a role in success is probably not likable. Or self-aware. As a results of some client’s who are sent to us with abrasive personality issues, we know from experience learning how to develop likability can and often saves careers.

PRO-TIP 4: Talk with an audience of 1 or 1000, not at them. Another skill that can be developed with influential word choices, story development, practice and focus on how the audience listens and learns.

PRO-TIP 5: You can win audiences with this form of humor any day. Forget the jokes, they usually fall flat anyway or offend some segment of the audience. Other jokes are too “inside” for a general audiences appreciation. Look for the humor in your presentation.

Genuine Emotion Trumps Twerking

Posted on September 8, 2014 by Judy |,, 310.215.9975

John f. kennedyIn this day when everyone, with the exception of possibly your grandmother, has a need to express every unspoken thought, it is rare to feel anyone’s emotion. Look, if words were all it took to influence people, Richard Nixon might have been elected the 35th President over John F. Kennedy.

The famous, often studied, Kennedy-Nixon televised debate is legendary. Television cameras loved Mr. Kennedy. With his tan, good looks, clean shaven face, wit, along with projected cool, calm and confidence, he captured the voters’ attention. Mr. Nixon’s demeanor, by contrast, sported  a heavy 5 o’clock shadow with perspiration dripping from his face—he should have said yes to make up. This costed him the televised debate. According to the experts at the time, Mr. Nixon won the debate on the radio.

The American public related to Mr. Kennedy emotionally. This year on November 22nd will be the 51st anniversary of his death. He was remembered last year with tributes, TV specials and coverage as one of America’s most beloved Presidents. Rob Lowe, who portrayed  President Kennedy in the National  Geographic Kennedy BioPic, said it best, “He is someone I never met, but I’ve known him all my life.”

Whether the emotion is genuine excitement, passion, shock, pain or sadness, we know it when we see it. We believe it when we feel it.

Projecting the Brand Within the Brand

Posted on August 5, 2014 by Judy |,, 310.215.9975

JUDY GOLD STAR-04 - ON WHITEThe Times They Are a-Changin. Bob Dylan had it right. And nothing is changing faster than how we brand, market and build business. The B-to-B model is more about P-to-P; People to People. Organizations are seeking help to build their personal brands within the brand.

Leave it to Hollywood to jump first on projecting the personal brand image and building the brands within the brand. The project was a creative and fun client experience. In retrospect, it set the trend for us. Financial institutions, real estate agencies and law firms began asking for help.

Companies began with the same statements, “We are getting in front of potential clients, but failing to walk away with the business.” Brand name products or services with a prestigious name on the building are no longer what it takes to win. People, personality, people skills, communication and projecting the brand image are today’s strategic mindset. Indeed, Mr. Dylan, The Times They Are a-Changin.